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WILD COSMETICS

Wild Development: Sustainable packaging to reinforce company values

What was the issue?

Delga Press has been working with Wild since 2021 and has been working with the team to develop and improve their product packaging.

Wild’s concept surrounds significant sustainable influence, aiming to eliminate single-use plastic whilst offering high-performing products made from natural ingredients that never compromise convenience or efficacy.

Wild has developed a reusable deodorant applicator made from aluminium that lasts a lifetime. Reusable deodorants are sold in a bamboo pulp refill, saving 30 grams of plastic going to landfill per unit!

Wild Product Boxes - refills
Wild Product Boxes - large

How did we solve it?

Delga Press has been working with Wild to develop sustainable printed packaging solutions for their refill products. The designs and specifications are classic and simple, removing plastic use (laminations) or anything else that compromises Wild’s sustainable ethos and commitment.

Today, Delga Press prints and manufactures Wild’s cartons, product sleeves and self-assembly mailers.

We specifically worked to develop a D2C packaging solution that could hold between 1 and 5 mini stick deodorants. We managed to significantly reduce the overall size, deliver a cost-saving, simplify their packaging product lines and fulfilment process, and reduce waste. Wild was thrilled with the outcome as it reinforces their sustainable ethos.

What did the client say?

“When we asked Delga to help us optimise the packaging for our deodorant refills, they used innovative thinking and continuously iterated with us to create a sleek and cost efficient solution. They always worked quickly to meet our tight timelines and went beyond expectations to make sure they delivered exactly what we wanted. In the end, we were really happy with the outcome.”

- Anna Williamson, NPD Manager at Wild

“Our experience with Delga has been great. The team is offering a professional but also personal service. No emails nor questions get ignored. They’re very attentive to our needs and always doing their best to help on our last minute requests!”

- Isabelle Renault, Supply Chain Manager at Wild

Wild Product Image-1

If you would like any more information about our packaging development services, please do not hesitate to contact us.