How Delga Helped Sienna X Enhance Brand Identity Through Packaging

Sienna X are a leading brand of cosmetic products sold direct to consumers online and via trained therapists. The brand is the brainchild of Nicola Matthews, who started out as an Air Hostess, before stepping into a more flexible role in Mobile Spray Tanning when she had her children. The journey with Sienna X began with the infamous (now patented) mobile spray tanning booth in 2004. Fast forward 20 years and the award winning, pro-level beauty brand sells a range of tanning, skincare, brow and wax products, each with multiple SKUs, alongside running a training academy for therapists.

Delga came into the mix when Sienna X were experiencing inconsistent board types, delivery schedules, and brand consistency with a previous supplier. Sienna X were looking to achieve a more consistent brand identity and to consolidate their packaging to one provider that could cater for all their packaging and print requirements.

The process began by analysing the performance of existing packaging and making suggestions for improvements. As Delga’s structural packaging designers demonstrated their ability to generate exceptional solutions the opportunity to develop packaging for new product ranges evolved. All the while, it was imperative to maintain brand consistency and colour matching to existing stock, providing wet proofs for approval ensured this.

As well as catering for longer runs, Delga are also well placed to cater for the brands short run requirements such as samples for trade shows. Delga also worked with Sienna X to turnaround a small run of embellished cartons to attend a meeting with a major retailer in a short time frame, utilising the Scodix digital embellishment machine to give the boxes the extra wow factor.

Being part of The Meliora Group, which has a group service offering of packaging, labels, and commercial print means that Delga have been able to step in when required to provide product labels and catalogues. Purchase and NPD Executive, Jodie Miller said:

The partnership between Sienna X and Delga has proven to be a fruitful collaboration, resulting in an enhancement of the Sienna X brand identity. By consolidating packaging production and leveraging Delga’s comprehensive service offering, Sienna X has achieved greater consistency, efficiency, and innovation in its product presentation. The ability to rapidly produce high-quality packaging, including short runs and embellished cartons, has been instrumental in supporting Sienna X's growth and market competitiveness.

This collaboration exemplifies the importance of a strong partnership between a brand and its packaging supplier in driving business success. By working closely together, Sienna X and Delga have demonstrated how a shared commitment to quality, innovation, and customer satisfaction can lead to exceptional results.