The importance of packaging is often underestimated. Yet, it’s typically the deciding factor of purchasing decisions among many consumers. Therefore, getting it right needs to tick boxes such as branding, sustainability, and costs. At Delga Press, we help design, optimise, and print packaging that stands out in a crowded arena and, most importantly, sticks to tight budgets. Here, we explain how we can take your packaging from initial sketches through to full-scale production.
Today’s shoppers are more discerning than ever. What was historically a case of ‘build it, and they will come’ is now an outdated take on a saturated marketplace vying for buyers' attention. The truth is people now want the brands they purchase from to reflect their lifestyles and morals, and that covers everything from eco-consciousness, harmonising company stories, and admirable partnerships to up-to-the-minute items and smart, eye-catching packaging.
Why Packaging Design Matters
A recent Journal of Business study shows that creative packaging design sparks shopper curiosity, leading to heightened buying potential. From point-of-sale (POS) to social media shopping hauls, wares – and their packaging – are exposed to public criticism from all angles.
Competition is fierce. But, creativity alone won’t enable you to stand out from the crowd. Brand consistency, appropriate merchandise protection, and green credentials are just a few consumer-facing points to bear in mind. Couple those with behind-the-scenes aspects, such as lowering EPR-related fees, avoiding unnecessary packaging waste, and reducing expense, and it’s clear to see why having a winning product idea is only half the story.
With so much on the line, partnering with the right print experts is vital. For Delga Press, creative, sustainable packaging is our area of expertise. We can help answer questions like do I need a CAD designer? Will I use digital or lithographic printing? How do I ensure my branding is consistent? And how can I make my packaging truly sustainable?
Let’s break it down:
CAD Packaging Design
Ensuring you have optimal solutions that concisely translate how great your items are, inform buyers about your brand, and coincide with your sustainability ambitions can sometimes be conflicting objectives. By using an expert CAD team at the very start of your process, you can ensure your structural design meets all your targets, is fit for purpose, and an economical use of materials.
What’s more, demand for creative packaging regularly calls for more unique shapes and styles, which requires a knowledgeable level of spatial optimisation in terms of waste, expense, and functionality. At Delga Press, our CAD professionals are experienced in designing to tight tolerances while catching the eye of your end users.
Using a CAD packaging designer is an opportune way to fulfil sustainability aspirations, too. According to Deloitte, sustainable packaging and products are high up on consumers’ lists of priorities. Alongside designing to avoid packaging voids, the Delga Press CAD crew can also recommend suitable and trending material variants that minimise landfill waste and meet eco-warriors’ expectations.
Print Methods
The advantages of different printing processes are dependent on specifications. We offer digital and litho options, and can give advice on ideal approaches for your criteria. Price plays a huge role in the battle of digital vs litho printing, but there are additional factors at play, too.
Benefits of Digital Printing:
- Cost: Suited to smaller runs, digital printing is more cost-effective thanks to a lower-priced set-up
- Variable printing: Digital options allow you to use unique text or colours per box or label. For example, Coca-Cola's personalised name bottles and cans, which have recently made a comeback.
Benefits of Lithographic Printing:
- Pricing: Economical on longer runs, the high speed of litho printing compensates for plate set-up costs
- Size: Digital has a maximum sheet size of B2, so when you need to print anything larger, litho is your only option.
Historically, litho – as it's sometimes known, lithography or offset printing – held the clear quality advantage. However, today's digital print presses deliver results that most untrained eyes can’t distinguish.
Clearly, there are pros and cons to each. At Delga Press, we can advise you on the optimal methods that align with your specific colour requirements, print run, budget, and eco efforts.
Brand Consistency
Brand uniformity is essential to establishing relationships with your target market, and it’s also been noted by Marq (formerly Lucidpress) to increase revenue between 10 and 20%. Here, your packaging shouldn’t let you down. Visually, brand consistency should cover all elements of packaging – from folding cartons and rigid boxes to retail- and shelf-ready packaging (RRP and SRP), printed inserts, and labels.
We also supply digitally printed labels for printed collateral from wine and beer bottles to jars, cosmetics, and pet products, with multi-SKU, personalisation and variable capabilities. What’s more, we also produce inserts such as instruction manuals, product guides, and warranty cards, all colour matched alongside your labels and packaging.
One-Stop Shop for Packaging Solutions
Collectively, our comprehensive services allow you to pick a single supplier for all your packaging needs. We have every part covered – from the box itself to product labels and booklets or instruction manuals tucked inside – so you will receive a complete packaging solution that takes the stress out of sourcing multiple suppliers. What's more, we also handle commercial print, such as business cards, flyers, and brochures.
By partnering with Delga Press, you’re choosing an award-winning packaging printer that has a proven track record, with clients including:
Wild: When Wild needed a space- and weight-conscious design for their natural deodorant, they turned to us. By working with our CAD team, the company was able to realise an FSC®-Certified sleeve that saves 61% of packaging material waste and has a 66% weight reduction of the outer packaging.
Wash with Leaf: For this laundry detergent brand, colour matching was crucial. A successful match across stock led Wash with Leaf to switch to Delga Press for product packaging. Furthermore, our CAD department once again spotted an opportunity to reduce packaging size, resulting in an unexpected cost saving and aligning with the brand's ‘zero waste’ ethos.
Why Choose Delga Press as Your Packaging Partner?
If your offerings aren’t up to today’s standards, consumers will notice. Whether aesthetically, sustainably, or functionally, packaging must be thought of holistically. And if it’s not, your customers can swiftly become someone else’s.
By working with specialists like Delga Press, you’ll attract your core audience, cut expenses, and hit sustainability targets – from B Corp certification or key ESG goals.
If you’d like to know more about becoming a Delga Press customer, get in touch with a member of the team today.